IN 1922, compelled by a force of doctors from the US and Canada, Arm and Hammer turned the corner on baking, and started, big time, promoting health. Since its production in the kitchen of Dr. John Dwight, in 1848, households across the continent has discovered umpteen other special things about this magic white leaving agent in the yellow box. Including medicinal benefits; doctors were taking note and believed the public must know. Its reputation was clenched when reports came in during and after the Spanish Flu, that those who had been thoroughly ALKALINIZED, with bicarbonate of soda, had not contracted the disease.
A new health department was launched. It produced a “A Friend in Need”, a meticulously referenced booklet, detailing useful remedies. The advice became a mainstay of domestic healthcare for decades, and most likely was a huge influence in the well-being of the population.
Several versions were mailed out to millions of homes for four decades. It is why our grandparents still reach for the box when they get a sore throat or heartburn or tooth-ache.
See the whole booklet – 1923 Issue, A Friend in Need
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